WSU Vancouver’s Business Growth MAP Alliance hosts forum on product and service offering development

VANCOUVER, Wash. – Develop a framework for offering products and services at Washington State University Vancouver’s next Business Growth MAP Alliance forum. The event will be held from 8:30 to 10 a.m. Oct. 16 at the Columbia Bank Community Room, 101 E. Sixth St., Vancouver.

This forum concludes the three-part series on effective marketing, and will discuss the key skills of innovation practiced by creative and successful leaders in business. Attendees will get insight into development of products and services.

Speaker Justin Withers is the senior vice president of strategy and corporate development at ZoomInfo Powered by DiscoverOrg. Withers had more than 10 years of experience in product management and marketing, and is the author of DiscoverOrg’s 2017 Growth Drivers Report, “Unlock the Sales and Marketing Secrets of the Fastest Growing Companies.”

The forum is open to all. Register online at and click “Upcoming events.” Cost is $10 and there is no cost for students with a valid WSU student ID.

The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty.

About WSU Vancouver

As one of six campuses of the Washington State University system, WSU Vancouver offers big-school resources in a small-school environment. The university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations.

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Brenda Alling, Office of Marketing and Communications, 360-546-9601,


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