June Business Growth MAP Alliance online forum focuses on best practices for SEO

VANCOUVER, Wash. – Washington State University Vancouver’s June Business Growth MAP Alliance forum is part one of a two-part series on digital marketing. June’s forum will focus on Search Engine Optimization. SEO is frequently misunderstood because it is a complex process in which every part must work together flawlessly. 

The forum will be held from 9 to 10 a.m. June 17 via Zoom. The forum is open to all at no cost, but advance registration is required. Register online at business.vancouver.wsu.edu/bgmap and click the link under “Upcoming events.”

Speakers Keith Gagnier and Michelle Havist are the co-founders of Pump Marketing Solutions, a digital agency that specializes in helping industrial companies improve the findability and usability of their websites using the latest internet marketing practices and techniques. Learn what is required of your website to grow your business through new customer acquisition. 

Part two of the Digital Marketing Series on July 15 will focus on social media strategy. Learn how to understand your target market based on demographic data and create a social media plan to reach them. 

The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty. 

About WSU Vancouver

As one of six campuses of the WSU system, WSU Vancouver offers big-school resources in a small-school environment. The university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations. 

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Brenda Alling, Office of Marketing and Communications, 360-546-9601, brenda_alling@wsu.edu

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