VANCOUVER, Wash. – New and growing businesses can experience huge benefits from digital advertising. Alan Hwang, vice president for growth at Gravitate, will join Washington State University Vancouver’s Business Growth MAP Alliance to discuss “Leveraging Digital Advertising to Establish, Grow and Scale Your Business.” The presentation will take place over Zoom from 9 to 10 a.m. October 20.
The forums are open to all at no cost, but advance registration is required. Register online at business.vancouver.wsu.edu/business-growth-map/alliance-registration.
During this MAP Alliance forum, participants will:
- Learn about the digital ecosystem and gain insight into what it means to be campaign-driven
- Understand different types of digital advertising and when to use each strategy and platform
- Explore social media advertising and paid search strategy and tactics
- Discover how to nurture website visitors
- Learn key analytics that every business owner should monitor
Having created a startup e-commerce brand and a demand-generation agency, Hwang has hands-on experience in scaling business across multiple industries. After his agency was acquired, he became vice president of growth at Gravitate, helping clients ranging from start-ups to Fortune 500 companies generate new revenue through digital marketing.
About Business Growth MAP Alliance
The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty. The Alliance is part of WSU Vancouver’s Business Growth Mentor and Analysis Program, which contributes to regional economic development by helping small businesses and nonprofits grow and succeed while providing educational opportunities for Carson College of Business students.
About WSU Vancouver
As one of six campuses of the WSU system, WSU Vancouver offers big-school resources in a small-school environment. The university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations.
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Brenda Alling, Office of Marketing and Communication, 360-546-9601, email@example.com