Business Growth MAP Alliance explores the value of trust to organizational culture

VANCOUVER, Wash. – In its April online forum, WSU Vancouver’s Business Growth Map Alliance will present “Building Trust Through Values,” with leadership and management expert Jen Coyne. The meeting will take place via Zoom from 9 to 10 a.m. April 21.

The forums are open to all at no cost, but advance registration is required. Register online at and click the link under “Upcoming events.”

Coyne will discuss how core values can help build trust, increase inclusion and belonging, and create connection to organizational purpose. She will also explore how to develop organizational values and the power of aligning behavioral norms with your values.

Coyne is CEO and co-founder of The PEAK Fleet, a Portland-based organizational development company, as well as an IT professional, CPA and credentialed project management professional. She has two decades of experience in leadership training and development.

About Business Growth MAP Alliance

The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty. The Alliance is part of WSU Vancouver’s Business Growth Mentor and Analysis Program, which contributes to regional economic development by helping small businesses and nonprofits grow and succeed while providing educational opportunities for Carson College of Business students.

About WSU Vancouver

As one of six campuses of the WSU system, WSU Vancouver offers big-school resources in a small-school environment. Both in person and online, the university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations. 

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Brenda Alling, Office of Marketing and Communication, 360-546-9601,

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