CRM, or customer relationship management, has become a strategic necessity for businesses. Understanding its core principles is crucial to making the most of a CRM investment. Join Edward Faris as he focuses on aspects of CRM that provide immediate value, particularly from a sales perspective. Attendees will gain a better understanding of operational customer lifecycles and how to define and track customer information and relationships.
Faris is the founder and principal consultant at Point Echo Solutions, an official Salesforce Consulting Partner. He specializes in serving small and medium-sized businesses, particularly those in K-12 educational technology and services. Faris has spent 15 years working with operational business systems and has taught CRM at the University of Portland.
For more information, contact bgmap@wsu.edu.