"Don't call me Anti-Vaxxer!" Research on Factors that Influence Vaccine Hesitancy
Abstract
In early 2019, Southwest Washington experienced an outbreak of measles believed to be concentrated within communities with low vaccination rates. This study investigates the underlying reasons for vaccine hesitancy among residents of Clark County, WA and surrounding areas. The goal is to derive insights and create a communication strategy to foster better relationships between medical professionals and the vaccine-hesitant community.
About the Presenter
Lori Anderson
Lori Anderson is an undergraduate researcher in The Edward R. Murrow College of Communication's Integrated Strategic Communication program at WSU Vancouver. She is pursuing a B.A. in Integrated Strategic Communication and a minor in Digital Technology and Culture. Her research interests are in health communication and public opinion of civic issues across platforms. Her mission is to improve health outcomes by helping health professionals better engage with diverse audiences with empathy and understanding.