VANCOUVER, Wash. – Learn some simple best practices for website effectiveness and easy ways to boost your search visibility to bring in new business. Steven Howsley, director of analytics and SEO at Gravitate, will lead the conversation with WSU Vancouver’s Business Growth MAP Alliance. His presentation, “Leveraging Your Website to Drive Business,” will take place over Zoom from 9 to 10 a.m. Sept. 15.
The forums are open to all at no cost, but advance registration is required. Register online at business.vancouver.wsu.edu/business-growth-map/alliance-registration.
During this MAP Alliance forum, participants will:
- Learn how websites play a role in generating new business
- Get tips based on real-world examples for effective websites
- Discuss best practices in search engine optimization
- Learn key analytics to monitor for best performance
Howsley leads the SEO and analytics team at Vancouver-based Gravitate, a web design and growth marketing agency. From start-ups to Fortune 500 companies, Howsley helps clients better understand their audience and digital performance and how to capitalize on organic growth opportunities.
About Business Growth MAP Alliance
The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty. The Alliance is part of WSU Vancouver’s Business Growth Mentor and Analysis Program, which contributes to regional economic development by helping small businesses and nonprofits grow and succeed while providing educational opportunities for Carson College of Business students.
About WSU Vancouver
As one of six campuses of the WSU system, WSU Vancouver offers big-school resources in a small-school environment. The university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations.
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MEDIA CONTACT(S)
Brenda Alling, Office of Marketing and Communication, 360-546-9601, brenda_alling@wsu.edu