Learn how to drive growth through lead generation at the June Business Growth MAP Alliance Forum

VANCOUVER, Wash. – Washington State University Vancouver’s Carson College of Business invites you learn how to drive business growth through lead generation and data at the June Business Growth MAP Alliance Forum. Experts Mitchell Hanson, director of demand generation; and Nina Wooten, director of revenue, from ZoomInfo will be the presenters.

The forum will take place over Zoom from 9 to 10 a.m. June 16. The forums are open to all at no cost, but advance registration is required. Register online at business.vancouver.wsu.edu/business-growth-map/alliance-registration.

During this MAP Alliance Forum, you will:

  • Get a better understanding of lead generation
  • Learn about the four stages of growth and lead generation strategy for each stage
  • Develop a better understanding of how to build an ideal customer profile
  • Learn how to generate leads from customer feedback

About the speakers

After earning a bachelor’s degree from University of Oregon, Hanson started his career as an agency-side copywriter. For more than 10 years, Hanson has led B2B demand generation, marketing operations and creative strategy at some of the fastest-growing brands in technology.

Wooten is a WSU Vancouver alumna who joined ZoomInfo shortly after graduating with a business degree with a concentration in marketing. She oversees a team that supports the sales development, new sales and account management teams with outbound marketing support. Wooten has experience building email marketing programs, marketing operations, tradeshow and event management, webinars, content marketing and more.

About Business Growth MAP Alliance

The Business Growth MAP Alliance Forum brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty. The Alliance is part of WSU Vancouver’s Business Growth Mentor and Analysis Program, which contributes to regional economic development by helping small businesses and nonprofits grow and succeed while providing educational opportunities for Carson College of Business students.

About WSU Vancouver

As one of six campuses of the WSU system, WSU Vancouver offers big-school resources in a small-school environment. The university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations. 

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Brenda Alling, Office of Marketing and Communication, 360-546-9601, brenda_alling@wsu.edu

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