Introducing new programs for fall 2017

Laptop on desk and microchip closeup

WSU Vancouver’s programs and degrees have a direct impact on the economy and vitality of Southwest Washington. More than 90 percent of WSU Vancouver graduates remain in the area to live and work. In fall 2017, WSU Vancouver will offer two new programs designed to feed hungry industries in the region.


Integrated strategic communication

WSU Vancouver’s program in integrated strategic communication is based on the philosophy that every organization has a story to share. The coursework for a Bachelor of Arts degree emphasizes principles and skills that are in high demand by companies hiring the next generation of communication professionals. Majors learn to communicate creatively and persuasively to build mutually beneficial long-term relationships between organizations and their stakeholders. Jobs abound in this growing field in public relations, advertising, event promotion and management, social media and corporate communication. Learn more: B.A. in integrated strategic communication.


Electrical engineering

The Master of Science degree in electrical engineering teaches students to become innovators. Students in this program will expand their technical expertise, acquire advanced skills and get hands-on experience in traditional fields of electrical engineering. The program also has a theme based on Lab-on-a-Chip devices, which are millimeter-size silicon chips that integrate several laboratory functions, such as disposable early cancer detection and other rapid point-of-care tests. Through assignments and projects, the theme will help make connections among the program’s courses. It also seamlessly integrates distinct electrical engineering subfields, such as digital systems, micro/nano electronics, sensors, power systems and applied electromagnetics. Learn more: electrical engineering, M.S.


These new programs came about as a result of a yearlong academic planning process that concluded in 2015. WSU Vancouver engaged Penson and Associates, Inc., a research and consulting firm that specializes in working with universities. Before recommending new degrees and programs, Penson interviewed faculty, staff and students along with high school students, school counselors, community college students, employers and community leaders. They also looked at regional economic development data and workforce development plans.

Since the plan was finalized, WSU Vancouver has added an entrepreneurship major in the Bachelor of Arts in business administration degree and a Bachelor of Science degree in mathematics.

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This article is from Northwest Crimson & Gray Magazine

Northwest Crimson & Gray is the semiannual magazine of WSU Vancouver, produced to highlight the WSU Vancouver community and higher education in Southwest Washington. Download or view the Spring 2017 issue online (PDF). You can also subscribe for free.