Join us for the second workshop focused on digital marketing to learn how to leverage social media to effectively market your business.
Kate Holland, digital content producer in the department of Marketing and Communications at WSU Vancouver, will discuss how businesses can:
- Develop an understanding of their market audience based on demographic data and social media usage across platforms.
- Establish actionable and fluid goals and a set social media plan.
- Build a consistent and interactive public persona and brand across chosen social media platforms.
Holland, a WSU Vancouver alumna who earned a Bachelor of Arts in Digital Technology and Culture, possesses more than 10 years of experience in design, content creation and marketing. Holland has extensive experience managing and maintaining social media strategies and accounts; she is a positive, creative and resourceful individual who is passionate about finding meaningful ways to engage diverse audiences.
Register for the free online forum today. A Zoom link will be sent to registrants.