Course Overview
The investigation of social-psychological phenomena affecting consumer decision processes; learning theory and communication. This course will explore the many social, cultural and marketing factors that influence the selection and usage of products and services. To understand the complex process, the student will be exposed to theoretical perspectives on consumption from marketing, psychology, anthropology and sociology. The student will learn about statistical techniques that marketers use to understand consumers' desires, and how marketer actions contribute (in both positive and negative ways) to our daily lives and to the culture in which we live.
3 credits.

Course Objectives
Upon completion of this course, students will:

1. Possess an understanding of what is consumer behavior.
   
   
2. Have an understanding of consumer behavior concepts and theories.
   
   
3. Be able to apply consumer insights to real-world situations.
   
   
4. Be able to employ statistical techniques to answer practical business questions about consumers.
   
   
5. Be a better informed consumer than when you began the class.