Course Overview
Marketing 360 covers the basic elements of Marketing, including market segmentation, target market selection, product positioning, and design of the marketing mix. In addition, the basic marketing activities such as marketing research, policy issues and the marketing environment are covered. All of these topics are discussed in the context of the global business environment; legal, regulatory, ethical, and social issues; and take into consideration industry and competitor actions.
3 credits.

Course Objectives
Upon completion of the Mktg 360 course, students will have:

1. Examined common definitions of "marketing," including developing one of their own.
   
   
2. Learned and applied key marketing terminology and concepts.
   
   
3. Understood the environment in which marketing decisions occur, including competitive, socio/cultural, natural, political/legal, economic, and technological factors which impact the firm's marketing decisions and achieved results.
   
   
4. Examined the role of the customer in marketing planning, target marketing and positioning strategy. The student will also be able to clearly distinguish the similarities and differences between "consumer" and "business-to-business" (i.e., organizational) marketing contexts.
   
   
5. Learned the "marketing mix" and how its elements are integrated into marketing strategy, and how these elements effect an organization's ability to compete in the marketplace. Also, the student will understand the basics of marketing planning and strategy, including the ability to identify how the marketing mix and changes/alterations to it impact the marketing plan.
   
   
6. Developed basic skills in analyzing marketing problems using techniques such as market-product grids, perceptual maps, contribution and break-even analyses.
   
   
7. Learned how marketing impacts domains beyond specific customers, firms or industries. Here topics such as the global/international marketing environment, "green" marketing, ethical issues in marketing, and emerging issues (e.g., how the Internet and technology are impacting consumer privacy) will be examined.
   
   
8. Practiced obtaining and synthesizing information from either primary or secondary sources so as to be able to tackle specific marketing problems and issues. More specifically, students will evaluate in detail the overall marketing program of one specific firm in the context of one of two "Learning Team" assignments.