Targeted Word-of-Mouth (and electronic)

Marketing

The cheapest, easiest, most powerful tool in your publicity toolbox!

Most people consider information most credible from which source?

  1. the news        
  2. their boss       
  3. the CEO    
  4. T.G.N.T.M

  *Answer:  d. THE GAL (GUY) NEXT TO ME!

Target

3 easy steps

  1. Select 4 – 10 people who are happy with your program or event.
  2. Give them the simple (who, what, where, when, & how) information you want them to pass on.
    1. On business cards
    2. On paper
    3. In an e-mail
  3. Ask them to pass on the information to 2 to 10 (choose a specific number) others who would like or benefit from this information, and have them ask these others to keep on passing it on to (2 – 10) people. Then keep on going!
  • Success! Our nursing program planned a last-minute high-profile speaker. With less than 36 hours notice, they sent an e-mail to all of their Nursing Network subscribers, asking them to pass on the event information to others who would be interested. Close to 100 people attended!
  • Your success will be most measurable if for a particular event: information night, Preview Day, speaker, etc. Ask your audience how they heard about the event.
  • Student Affairs routinely asks how people heard about their events. The no. 1 source is Word of Mouth from a trusted source!

LOTS more info at Word of Mouth Marketing Association

*The Lukaszewski Group, www.e911.com