Style Guide

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The Office of Marketing & Communications
360-546-9599

Producing Campus Publications

WSU Vancouver produces a number of campus publications including newsletters, program brochures, recruiting materials, flyers, advertisements, as well as other informational pieces for internal and external use.

To ensure consistency of style and design, the Office of Marketing & Communications is the checkpoint for all publications designed for external use. Marketing & Communications is available to review all publications, as well as provide design and writing guidance.

Referencing Washington State University Vancouver

  • Upon first reference Washington State University Vancouver should be spelled out.
  • WSU Vancouver or the Vancouver campus are proper second references
  • Washington State University Vancouver should NOT be rendered as WSUV, WSU V, WSU-V, WSU/V or WSU at Vancouver.

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Using the WSU Vancouver Signature and Logos

The primary signature for Washington State University Vancouver is the following:

WSU Vancouver Signature

This should be used on all University correspondence and publications including letterhead, business cards and fax cover sheets. Download approved WSU Vancouver logos.

Letterhead, envelopes and business cards must be ordered from the Office of University Publications and Printing (OUPP). Place orders online at publishing.wsu.edu/orderonline.

Cougar Head Logo

This copyrighted logo is a spirit mark for WSU and is used student clubs, athletics, and the alumni association.
Cougar Head Logo

 

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Official University Colors

Primary Palette
  Crimson
Pantone 201
Hexidecimal #981e32
RGB 152/30/50
CMYK 27/99/78/23 		  Gray
Pantone 431
Hexidecimal #5e6a71
RGB 94/106/113
CMYK 66/50/54/16
   Black
Hexidecimal #000000
RGB 0/0/0
CMYK 75/68/67/90
Secondary Palette
  Orange
Pantone 716
Hexidecimal #ec7a08
RGB 236/122/8
CMYK 4/63/100/0
   Beige
Pantone 7501
Hexidecimal #dcceab
RGB 220/206/171
CMYK 14/15/35/0
   Green
Pantone 390
Hexidecimal #b6bf00
RGB 181/191/0
CMYK 34/12/100/0
  Aqua
Pantone 631
Hexidecimal #3cb6ce
RGB 60/182/206
CMYK 69/7/16/0
   Brown
Pantone 4975
Hexidecimal #452325
RGB 69/35/37
CMYK 49/77/66/64
   Blue
Pantone 2955
Hexidecimal #003c69
RGB 0/60/105
CMYK 100/81/34/21
  Red
Pantone 186
Hexidecimal #c60c30
RGB 198/12/48
CMYK 15/100/88/5
Use only in a subordinate manner to complement crimson 		       

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Official University Fonts

The official fonts of WSU are from the Stone family of fonts. These include the Stone Serif, Stone Sans and Stone Sans Humanist fonts. These fonts may be used as is, or you may use the italicized, bold, semibold or semibold italicized versions.

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Downloading Templates

Approved WSU Vancouver templates can be downloaded from the WSU Vancouver Online Photo Database.

Please contact The Office of Marketing & Communications at 360-546-9599 if you need a template that cannot be found online.

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