| Professor Umesh’s primary
research and teaching focus is in the area of marketing, with a focus on
internet marketing, start up companies and entrepreneurship. He has
published articles in such academic journals as the Journal of Marketing
Research, Journal of Marketing, Marketing Letters, Journal of the Academy
of Marketing Science, Psychology and Marketing, Decision Sciences, Sociological
Methods & Research, Journal of Business Research, Psychometrika,
and the Journal of Forecasting. He has presented papers at
a number of national and international conferences sponsored by American
Marketing Association, Association for Consumer Research, Institute for
Operations Research and Management Sciences, and the The Academy of Marketing
Science. He reviews papers for the Journal of the Academy of Marketing
Science, the Journal of Marketing Research, the Journal of
Business Venturing as well as for many other journals and national
conferences.
Dr. Umesh developed and currently runs
the "Business/Student Partnership" that helps student groups get practical
business experience using class projects. In 1997, he served on a
national blue ribbon panel to judge the best Ph.D. dissertation in marketing
from U.S., Canadian and foreign universities. He has served as a reviewer
for the AMA Doctoral Dissertation Award, and the George Day Doctoral Dissertation
Awards in Strategic Marketing for Ph.D. graduates who submit to these competitions
from various Universities around the world. The professor has taught
a wide variety of courses and is the recipient of five teaching awards
for superior teaching, including being voted Outstanding Professor of the
Year on three separate occasions by marketing students.
Professor Umesh has practical experience
with a wide variety of entrepreneurial and start-up companies. These activities
have focussed on assessing the market for new products and services and
determining the viability and ultimate market success of a product.
Other areas have included the strategy and planning required to promote
and market technological products in fast growth markets.
He has given talks and courses to the public on Ecommerce and Marketing on the Web. |
