Joseph Cote

Curriculum Vitae

Affiliation:	Mailing Address:	Email and Phone:	Support Staff:
Vancouver Business Program Marketing Department	Washington State University 14204 NE Salmon Creek Ave. Vancouver, WA 98686	cote@vancouver.wsu.edu Phone Number: (360)546-9753 Fax Number: (360)546-9037	Jennifer Prewitt prewitt@vancouver.wsu.edu Jenell Ashbaugh ashbaugh@vancouver.wsu.edu Phone Number: (360)546-9750

Classes:
Mktg 565 - Resources, Stakeholders, and Competitive Advantage (syllabus)
Mktg 407 - Consumer Behavior (syllabus)
Mgt 702 -

Links:
WSU Career Services
Business Programs at WSU
Interested in earning an MBA
Academy of Marketing Science Review
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Institutional Productivity Study

Bio:
Dr. Cote is professor of marketing at the Vancouver campus. He has also served as Business Program Director and Associate Dean of Academic Affairs at WSUV. He joined WSU in 1982, after receiving his BS (1977, Psychology and Industrial Administration) from Iowa State University, and his MS (1980, Marketing) and Ph.D. (1983, Business Administration) from the University of Arizona.

Professor Cote's research interests are quite broad, covering any topic that addresses improving consumer behavior and marketing theory through the examination of underlying assumptions, inclusion of new variables, and improvement of construct measures. His research appears in Journal of Marketing, Marketing Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Applied Psychology, Marketing Letters, Journal of Management, and numerous other journals and proceedings. He serves on several editorial review boards and has won 5 reviewer awards. His current primary research interest is the application of stakeholder theory.

Dr. Cote’s primary teaching interest is marketing management, but has taught numerous topics at doctoral, masters and undergraduate levels, receiving teaching awards at both the undergraduate and graduate levels. He has also taught in executive development programs and has overseas teaching and research experience (Yemen Arab Republic, Jordan, Thailand, Viet Nam, and Singapore; including a one-year visiting professor appointment at the National University of Singapore). Most recently he developed a new course: Resources, Stakeholders, and Competitive Advantage.

As Associate Dean for Academic Affairs he administered the growth of the WSU - Vancouver campus from 25 to over 50 faculty in a two-year period. In the process he developed mission statements, program evaluation criteria, a new organizational structure for the campus (including job descriptions), teaching portfolio guidelines, programs to support faculty research, basic policies and procedures, as well as carrying out standard administrative duties. As business program coordinator he oversaw extensive growth (from 4 faculty originally to 12 faculty currently), program development (1 new graduate degree, 1 new undergraduate degree, 5 undergraduate majors, and certificate programs) initiated fundamental curricular revisions, established an advisory board, and solicited extramural funding.

This page is maintained by Joseph Cote
Professor of Marketing, Washington State University
last updated 8/2008
If there are any problems with the page, please contact Dr. Cote at cote@vancouver.wsu.edu

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